Gather brief insights into disruptive innovation, the collaboration between universities and business as well as innovative and entrepreneurial skill development during our forum from 3pm to 5pm.

Afterwards we invite you to our Science-to-BBQ, to network with our local, regional and international guests from business, university and policy.

Science-to-Business Forum

During the last 15 years we have worked on more than 300 national and international projects with partners from over 50 countries from both industry and higher education. Learn about the past, present but more importantly future of the Science-to-Business Marketing Research Centre.

Part 1: The Science-to-Business Marketing Research Centre


Welcome and Introduction to the Science-to-Business Marketing Research Centre

Prof. Dr. Thomas Baaken


Our current projects short & sharp:

  • University-Business Cooperation in Europe: The status-quo
  • Disruptive Change: How to tackle the innovation dilemma 
  • E-Leadership: Setting leadership skills on the education agenda
  • Hybrid Value Creation
  • Tomorrow's Land
  • Co-Creation: Bringing innovation into education
  • Entrepreneurship and Work Experience in Higher Education

Prof. Dr. Todd Davey

Neele Petzold

Balzhan Orazbayeva

Dr. Christian Junker

Arno Meerman

Mihai Melonari

André Perusso


Science-to-Business Marketing in 2030

Prof. Dr. Thorsten Kliewe

Part 2: Welcome Addresses, 5 Min each

Prof. Dr. Andreas Pinkwart

Rector of HHL Leipzig Graduate School of Management and former Minister of Innovation and HE in NRW

Carsten Schröder

Vice-President for Research Management and Knowledge Transfer at FH Münster and CEO of TransferAgentur GmbH

Prof. Dr. Dirk Kiso

Dean of Münster School of Business

Karl Schultheis

MDL NRW and speaker of the state committee for Innovation, Science and Research (SPD)

Jens Christophers

CEO of taskforce AG and Chairman of DDIM - Dachgesellschaft Deutsches Interim Management e.V. 

Prof. Dr. hab. Dr. h.c. Janusz Teczke

Adjunct Scientific Fellow, Cracow University of Economics

FH Münster
1. floor
Johann-Krane-Weg 23
48149 Münster

Science-to-BBQ Reception and Celebration

After the forum we would like to welcome you to the reception to hear more about our research centre, our staff, but most importantly, our local, regional and international partners from both business and education. Join us at the Science-to-Business Marketing Research Centre and:

  • Taste a selection of international food and drinks from the 10 countries of origin of our key staff: Australia, Brazil, Bulgaria, Columbia, Kazakhstan, Mexico, Netherlands, Romania, Spain, USA
  • Enjoy S2Beer and the S2BBQ with original German Bratwurst
  • Greet our 10th S2Baby Yannik - a Mexican-German Coproduction
  • Listen to some of the funniest stories of 15 years S2B
  • Get acquainted with more than 10 thrilling PhD projects in S2BMRC
  • Collect your personal copy of the new book FESTSCHRIFT "Impact of Science-to-Business on University-Business Cooperation", a comprehensive collection of the most important papers of S2BMRC


Science-to-Business Marketing Research Centre
Johann-Krane-Weg 27
48149 Münster

How to attend

Please confirm your attendance for the Science-to-Business Forum and/or the Science-to-BBQ. We are looking forward to welcoming you on the 29th of June.

Some impressions from our 10th anniversary

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