Prof. Dr. rer. pol. Nils Ommen
Fachbereich Wirtschaft
Lehr- und Forschungsgebiet:
Digital Marketing
Digital Marketing
Arbeitsgebiete:
- Digital marketing strategy & digital innovation
- Digital business model & digital product development
- Digital communication management / price management/ product management / brand management
- Artificial intelligence (AI) in marketing
- E-commerce and omnichannel management
- Online & social media marketing